PROGRAM 04 · FROM $99/MO
Nutrition Coaching
Habits, not meal-prep prison. A monthly plan built around food you already like, a weekly check-in, and zero powders sold to you at the front desk.
For lifters whose training is dialed but whose lunch is a gas station situation, and anyone tired of restarting the same restrictive diet every January.
How it runs
We'll be straight with you: you can't out-train a chaotic diet, and you can't sustain a diet that requires eleven Tupperware containers and a personality change. Our nutrition coaching lives in the boring, effective middle — protein at most meals, plants you'll actually eat, portions calibrated to your goal, and room for breakfast tacos, because this is East Austin and we're not monsters.
It works like this: an intake session where we look at your real week — the commute, the kids' schedule, the Tuesday you always order in — and pick two habits to build. Not twelve. Two. You check in with your coach weekly by text or in person, we adjust, and every four weeks we review the trend: strength up, energy up, waistband opinion improving. When a habit sticks, we add the next one.
No banned foods, no 'clean eating' sermons, no supplement quotas — we don't sell any. If your goal needs more precision (a strength-to-weight target, a bodybuilding show, medical weight-loss coordination with your doctor), we scale up to full macro coaching at $149/mo. Most people never need it. Two habits, held for a year, beat any 30-day miracle.
What you get
- 60-minute intake: your schedule, your kitchen, your actual life
- Two-habit focus per month — built to survive a bad week
- Weekly coach check-ins by text, or in person after class
- Monthly measurements and trend review — data, not vibes
- Grocery and restaurant playbooks for East Austin eating
- Macro-level coaching available at $149/mo when goals demand it
- Zero supplements sold. Ever. Buy protein wherever it's cheap
Nutrition Coaching: asked and answered
Do I have to track everything I eat?
No. Most members never log a single meal. We build habits — protein anchor at lunch, a real breakfast, a hand-portion system — that work without an app. Tracking is a tool we bring out for specific goals, for defined periods, with an exit plan. Nobody should be logging almonds in year three.
Will you make me give up beer / tacos / queso?
We're on Springdale Road; asking you to give up tacos would be a zoning violation. Nothing is banned. We'll show you how the week absorbs a Friday night without wrecking the trend line. Moderation that survives Austin is the entire skill.
Can I do nutrition coaching without training here?
You can, and a handful of people do — but the combo is where the results live, and members get the bundled rate. Strength training gives the protein somewhere to go.
Stack it with
Small-Group Strength
$189/MO · UNLIMITED
The main event. Barbell strength training in a group capped at eight, programmed in 8-week blocks, with a coac…
Foundations
$249 · 4 WEEKS
Every new lifter starts here. Four weeks, twice a week, tiny groups: a movement screen, then barbell basics un…
1-on-1 Coaching
FROM $85/SESSION
One coach, one athlete, one goal. Fully individual programming and a standing appointment that makes skipping …
The first week is free. The excuses are on you.
Seven days, unlimited classes, a movement screen with a real coach, and not a single sales call. Worst case, you learn to deadlift.